Not Only Videos
Kefi Link Icon was born from an opportunity provided by the use of videos on social media.
But its use is not necessarily confined to video.
It may be that it proves useful in associating still images with text and/or links in, for example, blog posts.
It may be that derivatives – such as animated .gifs or emoticons – could find a use. Perhaps in the Comments on social media posts?
The Creative Commons licence use is intended to encourage creativity with the icon.